AT&T is back in the wireless business: and with the launch of the Unity plan, AT&T is already showing its traditional spirit of innovation. Announced on January 19, 2007, AT&T Unity will, in one sweep, create the largest free, unlimited-calling community in America.
The name AT&T has been absent from the cell phone marketplace for a few years, after its name had been replaced by Cingular Wireless. Now, a recent merger between AT&T and BellSouth has changed the situation. In the course of 2007, the AT&T brand will gradually replace the Cingular Wireless trade-name.
And with the announcement of the Unity plan, the name AT&T Wireless is reentering the cell phone market with a bang.
The AT&T Unity Plan: Unlimited Free Calling From and To Cell Phone and Wirelines
The main feature of the AT&T Unity plan is that is allows customers to place and receive unlimited calls to all AT&T and Cingular Wireless cell phone numbers as well as to all AT&T wirelines.
While, previously, unlimited cell phone calling was only available to other cell phones within the same network, the AT&T Unity program extends this benefit to all lines, including wireless, wirelines or land-lines, homes, businesses--in short, any phone number on the AT&T or Cingular network. By doing so, it also offers subscribers a single, consolidated phone bill that includes both the cell phone and land line.
With the size of the AT&T customer base, this is a real, tangible advantage for tens of millions of individual customers and families. "More than two years ago, Cingular Wireless, now the new AT&T, raised the bar by creating the largest unlimited wireless calling community in America," said Edward E. Whitacre Jr., chairman and CEO of AT&T. "[This is] a feat no competitor has been able to duplicate. With AT&T Unity, we are raising the bar even higher by adding unlimited domestic calling to and from AT&T wireline customers."
And by consolidating the user's or family's cell phone and land-line bill, the new AT&T Unity offers convenience as well as an easy way to keep communication costs efficient and under control.
Signing Up for the AT&T Unity Plans
The AT&T Unity plan has been made available starting January 21, 2007. It may be purchased by qualified AT&T and Cingular Wireless subscribers who are also signed up for AT&T wireline services. AT&T Unity is available both as an individual plan and as a family plan; users can choose between different levels offering up to 6,000 anytime minutes, nationwide long distance, roaming, voice mail, call forwarding, call waiting, 3-way calling and caller ID.
AT&T Unity is available to qualified cell phone, business and residential customers; however, it may not be purchased in conjunction with a prepaid cell phone, it is not yet available in all areas, and specific features may vary by region.
